Kat Von D Beauty has built a strong brand, pulling from tattoos, rock music and rebel culture.

This "matchbook" style color book echoes that rebel lifestyle and helps trainers and cast find the right color in each product line: Everlasting Lip Liner, Everlasting Liquid Lipstick, Studded Kiss Lipstick.

TARGET: KENDO TRAINERS AND SEPHORA CAST

GRAPHIC DESIGN, PACKAGE DESIGN

A takeaway card for educating the training staff on the unique profiles and positioning of the dual launch of the Saint + Sinner fragrance. The diecut shape echoes the memorable bottle shape, and “flavor queues” at the bottom enforce the copy that highlight the key notes of the fragrance.

TARGET: KENDO TRAINERS

ROLE: GRAPHIC DESIGN, PRINT DESIGN

A one of a kind dice game created for Kendo Trainers during classroom style trainings and events. The "shade die" helps the artist pick a color family, and the "technique die" helps the artist pick a technique. Adding chance and spontaneity into a training creates unexpected combinations to keep the products and colors relevant, and helps the artists challenge themselves and their skills.

TARGET: KENDO TRAINERS

ROLE: GRAPHIC DESIGN, ART DIRECTION, INFORMATION DESIGN, GAME DESIGN