got milk? flavored straws

Make milk more fun, with got milk? flavored straws.

A new straw design gave way to rethinking the brand. I lead the redesign from exploration to production, including type design and illustration. Explorations showed that the original cow illustration was important to the brand. So it was freshened up with a little restyling. Drawing heavily from the visual style of cereal and flavored milk mixes give strong shelf presence and a better relationship to the category.

TARGET: CHILDREN 5-12 YEARS OLD

ROLE: PACKAGE DESIGN, GRAPHIC DESIGN, ILLUSTRATION