When Fenty Beauty launched, the brand made a big statement in the complexion category. From foundation to highlighters and contouring stick, there are many options to create the Fenty Face, finding the right match is critical to continuing to be a reliable brand for complexion.

TARGET: KENDO TRAINERS AND SEPHORA CAST

ROLE: GRAPHIC DESIGN

The trainers needed a quick reference of the entire range of products at launch, with all the shades, points of difference and key artistry techniques for Fenty Beauty. It was important to the design, to balance clear and well organized content with the graffiti inspired graphic elements that are central to the brand.

TARGET: KENDO TRAINERS

ROLE: GRAPHIC DESIGN

As part of the support for one of the biggest color launches, each Sephora Cast member received a full-sized sample of Mattemoiselle Plush Matte Lipstick. Each gratis is a gateway to greater brand excitement and engagement. Having Rihanna wear multiple shades on the cover was key to getting credit for the range, and highlighting the shade within, on the outside of the sampler, helped the cast choose their favorite shade quicker.

TARGET: SEPHORA CAST

ROLE: GRAPHIC DESIGN, PACKAGE DESIGN

Education sheets are the "one-stop shop" for product information for trainers. In addition to being the purest source of training information and can be the first experience of the brand.

TARGET: KENDO TRAINERS

ROLE: GRAPHIC DESIGN