Engage and educate store directors on the Bite Beauty brand, and the focus launch of the year, The Lip Pencil. The event hosts many brands that are all vying for attention and time. Keeping the design brief and beautiful was key for the audience, and the brand look and feel.

TARGET: SEPHORA CANADA STORE DIRECTORS

ROLE: GRAPHIC DESIGN

The Gratis that Trains program educates the Cast on the point of difference of the product, allows each them to sample the product, while generating brand excitement and awareness.

The Agave Franchise (Agave Lip Mask, Agave Sugar Lip Scrub, Agave Lip Balm) is a small but mighty range of products, and a fan favorite. Sampling the lip mask and a full-size lip balm reengaged the cast with the brand. Evocative ingredient imagery establish the brand strongly in the Clean Beauty category.

TARGET: SEPHORA CAST

ROLE: GRAPHIC DESIGN, PACKAGE DESIGN

When Bite Beauty launched The Lip Pencil, the debut had 50 shades. There were also over 30 shades for Amuse Bouche Lipstick. This booklet is a tool that helps the Cast Members find the perfect pairing of so diverse a range of colors. Pulling inspiration from the Pantone Swatch Book helps the brand reinforce the brand as an authority on color.

TARGET: KENDO TRAINERS

ROLE: GRAPHIC DESIGN