SBES is a yearly event where brands create a unique, branded experiences to premiere new launches and generate excitement among the cast about the year ahead for each brand.

Partnering with the brand stakeholders, the booth brings the experience of being backstage at a fashion show. Brand and other Marc Jacobs fashion images were woven through the room as “magazine tears sheets.” The room hosted a live demo training, and a runway for the Sephora Cast to show off their Eye-Conic eye looks.

TARGET: SEPHORA CAST

ROLE: ART DIRECTION, GRAPHIC DESIGN, ENVIRONMENTAL DESIGN

Marc Jacobs Beauty is well established in the beauty world and Marc Jacobs himself if deeply involved in the product creation process. During a week-long boot camp in New York, the trainers learned about the full product range and the artistry focuses for the year. This map helped the trainers navigate through some of Marc’s favorite places in New York to increase the attachment to the brand story and stir imagination and passion.

TARGET: KENDO TRAINERS

ROLE: GRAPHIC DESIGN, ILLUSTRATION