2015 Spring Academy

Beauty Ambassadors (retail service representatives) meet with their area trainers once a season to learn improved service skills and learn about the newest products, trends and artistry skills.

Complexion Rescue was the A+ launch of the Spring 2015. The training centered around the product, and the innovative ingredient story and the trend looks with a sheer complexion base.

TARGET: BAREMINERALS TRAINERS

ROLE: GRAPHIC DESIGN, PHOTO COMPOSITE

2015 Fall Academy

Beauty Ambassadors (retail service representatives) meet with their area trainers once a season to learn improved service skills and learn about the newest products, trends and artistry skills.

The theme of this Academy was "Storytelling." This theme tied is well with the Fall/Holiday 2015 product launch theme "Enchantment." Each seasonal trend "Enchantment," "Into the Wild," and "Arctic Shadow" was expanded into their own pop-up storybook/training-in-a-box, as well as a workbook to facilitate learning and serve as a takeaway.

TARGET: BAREMINERALS TRAINERS

ROLE: GRAPHIC DESIGN, PHOTO COMPOSITE, BOOK DESIGN (POP-UP)

Pop-up Book and Training Box

This pop-up book also doubled as a training-in-a-box, containg all the products needed for each trend look and some props to complete the look.

Each training used all 3 pop-up storybooks.

Arctic Shadow

Into the Wild

Enchantment

IN-STORE HANDOUTS

BareMinerals Trainers conduct in-store trainings regularly, and as a leave behind, these handouts cover key details of the product and shade assortment.

TARGET: BAREMINERALS TRAINERS, SEPHORA CAST

ROLE: GRAPHIC DESIGN